Many years ago (I am old ;-)) I was asked which microcontrollers are best, ones from PIC (microchip.com) or ones from Atmel (atmel.com).
At the time I was asked, there was a lot of discussion about chip architecture, instruction sets and which chip was best.
I thought at the time and still feel this way, it depends on too many factors to say which is best.
Certainly with the popularity of the Arduino the Atmega series of chips from Atmel got a boost in popularity.
For most of my projects, I find myself using an Atmega 328p mostly because I can buy it locally in my favorite electronics store cheaply and It is easily programmed with the Arduino IDE.
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